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1. Audience

Identify who you are selling your architectural services to and what they want.

2. Marketing

Gain your audience’s trust and attract more customers to your firm.

3. Sales

Convert that trust into money. The holy grail of your business.

4. Product

Design and package your architectural products and services.

5. Business

Earn more with your architecture firm with innovative business models.

6. Operations

Run your architecture firm efficiently, without any stress.

7. Mindset

Upgrade your belief system and learn how to think differently.

8. Health

Take care of your mental health, which is the most important thing for an architect.

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Gerardo Perez is one of the Mentors of the Global Architect MBA, the definitive Master in Business for Architecture