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Every week get actionable ideas, mental models and resources to help you build a profitable architecture business.

Aitor Arteta

I’m Aitor Arteta. I walk with architects to become great entrepreneurs.

and I talk about …

1  Business

I talk about growing an Audience, Marketing strategies, Sales, diversified Portfolios, Business, and Productivity. Everything you need to build a profitable architecture business.

2  Mindset

What we believe influences how we act. I’ll introduce a new way of thinking. I will discuss Money, Productivity, Technology, and improving your Skills, in order to use your resources smartly.

3  Mental Health

Taking care of your health is way more important than being successful or having all the money in the world. I talk about Depression, Anxiety, Stress, Burnout, and how to deal with them.

4  Lifestyle

Life is short. And we came here to play. It’s not just about work. I talk about Freedom, Remote Working, Minimalism, Stoicism.

I share my best kept secrets on the weekly newsletter.

Make sure you subscribe to get those secrets into your inbox

About the Newsletter

Wisdom for the Modern Architect has quickly become one of the most influential newsletters for business-oriented architects.

Each week, you’ll receive a deep dive covering topics ranging from growth and decision making to business, financial and productivity tools.

You’ll learn something new every week. Guaranteed.

👋🏼 fellow architect,

I understand the struggles of being a hard-working architect.

The long hours, low pay, and constant pressure to perform can be overwhelming.

But it doesn’t have to be this way.


As someone who has spent thousands of hours practicing architecture & business (and failed many times), I have learned a thing or two about how to improve productivity, business, and even mental health.

I just want to share what I’ve learned with you, so you can learn from it as well.


Being an architect is not just about designing buildings.

It’s also about running a business.

It’s marketing yourself.

And being productive.

If you lack skills in these areas, it’s okay – we can work on that together.

I promise to provide you with valuable insights, inspiration, and guidance on how to improve your career and life.

For those of you who are:

  • curious to learn new concepts and are
  • willing to change your belief systems and habits.


I’m here to walk with you. 

Let’s work together to unlock your full potential as a modern architect and achieve your goal: 

To build a successful & profitable architecture business.


And here’s the thing:

It’s not just about improving your professional situation.

It’s also about improving your personal life.

Isn’t it?

My purpose is clear:

To help you achieve a more balanced & meaningful personal life and a more creative professional career.


My goal is not you to get rich. Nor to win prizes, to form great teams, nor to raise large investment rounds.

My goal is you to be able to spend more time with the people you love the most:

Your family and close friends.


Would you like to have more time for the things you love outside of work? 

Then, you have to learn new skills, be more productive, and manage your time better.


If you want to improve your productivity, business & life, here’s what you can do next.

👉🏻 Sign up for the Wisdom of the Modern Architect newsletter. 

And start getting actionable tips and resources every single week.

You can always unsubscribe when you want.

Free to get in. Free to get out. 


See you on the other side,


Get practical ideas and resources to grow your architectural business with our weekly newsletter.

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