My Content Matrix (and How to Get My Template)

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Creating content as an architect never has been easy.

The fastest way to come up with content ideas is by using systems.

I created my content matrix in Notion.

Now, all I need to do is:

  • Choose a topic
  • Match it to a style
  • Write a quick headline
  • Repeat until you have 10 ideas

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And thatโ€™s all.

Note: The template is available in the Content Marketing Sprint.

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How I Created My Content Matrix

The 2 main elements of my content matrix are:

  1. The Themes
  2. The Styles

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The Themes

These are the topics that are related to your niche.

For example, potential themes for email marketers include:

  • Email marketing tools
  • Customer drips
  • Email strategy
  • Subject lines
  • Automation
  • Sales emails

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What are the things that are related to your particular niche?

List them.

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The Styles

These are the styles and structures of content that you can use.

For example, here are 8 common styles that I use:

  • X vs Y: Comparing two things
  • Listicle: Listed points, i.e. โ€˜5 best waysโ€ฆโ€™
  • Observation: Simply making an observation
  • Motivational: Motivation related to your niche
  • Actionable: Teach people how to do something
  • Analytical: Break something down into the data
  • Contrarian: Say something that is against the grain
  • Present vs Future: Way we do something today vs future

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Now I have my themes and styles; I can rapidly create content usingย my templates.

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I discuss my content matrix in detail (and much more) in the Content Marketing Sprint.

A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Get all my systems, templates, and more.

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My advice to create a content matrix:

๐ŸŽ“ Tired of your amazing architectural work going unnoticed? Step up your game with the Marketing – Content Sprint. Learn how to create and share content that showcases your expertise, engages your audience, and sets you apart in the industry.

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