My Content Matrix (and How to Get My Template)

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Creating content as an architect never has been easy.

The fastest way to come up with content ideas is by using systems.

I created my content matrix in Notion.

Now, all I need to do is:

  • Choose a topic
  • Match it to a style
  • Write a quick headline
  • Repeat until you have 10 ideas


And thatโ€™s all.

Note: The template is available in the Content Marketing Sprint.


How I Created My Content Matrix

The 2 main elements of my content matrix are:

  1. The Themes
  2. The Styles


The Themes

These are the topics that are related to your niche.

For example, potential themes for email marketers include:

  • Email marketing tools
  • Customer drips
  • Email strategy
  • Subject lines
  • Automation
  • Sales emails


What are the things that are related to your particular niche?

List them.


The Styles

These are the styles and structures of content that you can use.

For example, here are 8 common styles that I use:

  • X vs Y: Comparing two things
  • Listicle: Listed points, i.e. โ€˜5 best waysโ€ฆโ€™
  • Observation: Simply making an observation
  • Motivational: Motivation related to your niche
  • Actionable: Teach people how to do something
  • Analytical: Break something down into the data
  • Contrarian: Say something that is against the grain
  • Present vs Future: Way we do something today vs future


Now I have my themes and styles; I can rapidly create content usingย my templates.


I discuss my content matrix in detail (and much more) in the Content Marketing Sprint.

A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Get all my systems, templates, and more.


My advice to create a content matrix:

๐ŸŽ“ Tired of your amazing architectural work going unnoticed? Step up your game with the Marketing – Content Sprint. Learn how to create and share content that showcases your expertise, engages your audience, and sets you apart in the industry.


Whenever youโ€™re ready, there are 3 ways we can help you with:



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