Misaligned Content: Content is not king if it doesnβt serve your audience and your business goals.
For five years, I worked hard, creating lots of content.
Articles, social media posts, videos β you name it, I did it.
But for four of those years, it felt like I was talking to a wall.
Hardly anyone saw my work, and even fewer responded.
I kept asking myself, “Why isn’t my content working?”