Awareness

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Audience
90% of Your Audience Will Never Interact With You

I’d post my designs on social media, but nothing happened.
No likes. No comments. No customers.
It felt like I was all alone, shouting out into the space.
This silence, day after day, started making me feel really bad.
I got anxious and even a little depressed.
I felt lost and alone, like my work didn’t matter.

Audience
Customer’s Awareness Matrix explained for an architect

A potential client came to me seeking a solution for their commercial space.
As I passionately described my previous projects and tried to convey the impact I could make. Their eyes glazed over. But despite my genuine enthusiasm, I failed to resonate with their needs. What was I doing wrong?

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