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Build the WRONG audience

We learned in architecture school that our designs were very important.
But the most important aspect of an architecture business is who do you work for, not what you design.
This article is your guide to moving from being just design architect to growing your own profitable architecture business.
We’ll show you how to find the right clients – the ones who really value what you do and help your business grow.

You can’t grow a business with broke customers

Back when I was just starting out in architecture, I remember one of my first clients. I had carefully calculated the costs and told them the project would be 10.000€. They hesitated and then asked if I could do it for 5.000€. Eager to please and get the job, I agreed. What a mistake that was.
The project turned into a nightmare. The client, having stretched their budget, was overly involved and anxious about every detail. They questioned my decisions, constantly asked for changes, and the stress was palpable. It was a learning experience I wouldn’t forget.

The Definitive Master in Business for Architecture
Not Standing Out Online

Lacking Unique Value: Without specific, unique value, you’re just background noise online.

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Gerardo Perez is one of the Mentors of the Global Architect MBA, the definitive Master in Business for Architecture

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