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When I first launched my architecture firm I thought I had it all figured out.
My designs were solid, and I was ready to face any challenge.
But then I tried to search Bamboo Arquitectura on Google.
When I discovered that we’re not even on second page.
Nowadays, everyone looks for everything online.
Last time I checked there where +9M results.
And Bamboo Arquitectura was just another name.
It was like being in a crowded room, invisible.
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Every time I Googled architecture firms, mine was nowhere to be seen.
Buried under pages of results, it felt like my work didn’t matter.
No calls, no new clients, just silence.
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It was tough.
Imagine putting your all into your work, only to realize that nobody is listening to you.
I couldn’t just be another architect online.
I had to be the architect people noticed.
I knew something had to change.
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Let’s cut to the chase.
For architects, being on the Internet is like being in a room full of people.
If you don’t show up, you’re just part of the background.
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This article is your call to action.
Let’s make sure people find your architecture firm.
You’ve got all those crazy and beautiful ideas and projects. We all had them.
But if your audience doesn’t see what’s special about them, you’re missing out.
Being online isn’t just about showing your work.
You need to show what makes you different and better.
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They tell unique stories about your buildings and projects.
And your branding should be the same, telling stories about your customers experience with you.
This guide is here to help you make your online profile as strong and eye-catching as your architecture.
Being unique online means being true to what you do best.
Let’s dive in.
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So, how do you figure out what makes you different?
It’s not about doing something wild or out there.
It’s about finding what’s already in your work that’s special.
Here’s how you can start:
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What’s the one thing in your designs that always gets people talking?
Maybe it’s your innovative use of space, or how you blend old and new styles.
That’s your starting point. Create content around your best projects.
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My tip: define which type of content you need to create in order to design your Personal Style.
Stand out from your competitors understanding the Audience – Blue Ocean Strategy Sprint. Find new, less crowded spaces where you can shine without all the competition. You’ll learn how to be different in a way that clients love.
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Ask yourself the following question. And take your time to answer it:
What really drives you?
Maybe it’s making eco-friendly buildings or creating impactful spaces.
Or might be helping other people to solve their problems.
That’s what architects usually do, right? Solving problems.
This passion is a big part of what makes you unique.
Do What Feels Like Play To You. But Work To Others.
Find that thing that really moves you forward.
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Your unique value is the mix of your best work and your biggest passions.
It’s what you’re proud to show and talk about.
It’s what makes people remember you.
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Being unique doesn’t mean being the only one doing something.
It means being the one doing it your way.
That’s what people notice and remember.
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Now that you know what makes you unique, it’s time to show it off.
And the best way to do this online is through storytelling.
Here’s how you can turn your projects into stories that grab attention:
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Start with your favorite project.
What’s the story behind it?
Maybe it’s how you overcame a big challenge or how you used a new technique for the first time.
Who was the villain of the story?
How did you overcome the biggest problems?
Which was the hardest moment on your customer’s experience?
Share those stories.
People love hearing about the journey, not just seeing the end result.
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Use pictures and videos to make your stories come alive.
Show before and after shots, time-lapses of your work, or even sketches that led to the final design.
This visual journey can make a huge impact.
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My tip: create a story that connects emotionally with your audience
Wonder why some architectural projects capture the imagination more than others? Find the answer with the Marketing – Storytelling Sprint. Learn the art of weaving a compelling narrative around your projects, turning your designs into experiences that stick in their minds.
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In my case, I will use images about my history with Bamboo Architecture.
Or screenshots of the systems I use to be a productive architect.
You’ll be able to see the ins and outs of my habits and systems.
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Your online presence is a living thing, and it needs care and attention to grow.
Take a step back every now and then.
Look at your social media feeds as if you were seeing them for the first time.
Ask yourself:
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If not, it’s time for some changes.
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Keep an eye on what works and what doesn’t.
Which posts get the most likes, comments, or shares?
What kind of content seems to resonate with your audience?
Use this feedback to guide what you share in the future.
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Experiment with different types of posts or platforms.
Maybe a blog or a podcast could be your thing.
You have a silent audience, almost 90% of your online audience, who browse without saying a word.
They’re part of your average buyer crowd.
Your job is to make sure your awesome project or service you provide, gets in front of them.
And not just once, but 7 times. At least.
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That’s why I share so much content on a weekly basis.
I’m trying to be remembered as the guy who will help you build a successful architecture business.
And I will try 15 to 20 new experiments each week.
Some will work. Some won’t. But I will certainly learn what works.
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Your online activities should support your work, not replace it.
I fully understand that creating content is not your first job.
And that creating 15 pieces of content a week seems overwhelming to you.
Don’t worry. Find a rhythm that works for you and stick to it.
Could it be 3 posts a week + 1 monthly newsletter?
Perfect, start there. Experiment. And learn along the way.
If I haven’t told you before, that’s how you build a successful business.
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My tip: Start creating content at your own pace
Tired of your amazing architectural work going unnoticed? Step up your game with the Marketing – Content Sprint. Learn how to create and share content that showcases your expertise, engages your audience, and sets you apart in the industry.
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Standing out as an architect has never been easy.
And Branding is more than a logo or a color scheme.
But this is what I’ve learned so far.
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The most important lesson for me was understanding how crucial authenticity was in establishing an online presence.
Being unique wasn’t just about being different, but being true to myself.
As an architect, it meant sharing not only my designs but also the stories, inspirations, and values behind them.
And I try to share them in each of the pieces of content I create.
Specially if they are mistakes or learnings.
Like the 21 Mistakes I Made – And Every New Architect Will Make
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My experience showed me that success online isn’t just about posting my work.
It’s about engaging with the community, with the business-oriented architects tribe.
It wasn’t the number of likes or shares that counted, but the quality of interactions and the relationships I built.
This 2023 I’ve probably met +300 ambitious architects, and I’ve talked 1:1 to all of them.
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This involved actively listening, participating in discussions, and supporting others.
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The digital world is constantly changing, and I realized that I had to change with it.
Staying relevant online meant being open to experimenting with new content forms, platforms, and approaches.
I found it was a balance of maintaining a consistent presence while also embracing change and innovation.
For example, when I started creating content, I used to send one weekly email for the Newsletter.
I used to write very long emails, probably too long. And very few people reached the sections at the bottom.
So I tried a new experiment, splitting the long message into 2 emails.
Now I send 2 weekly emails, one on Mondays with some fresh and inspirational content, and the other one on Saturdays with deeper content.
Nobody knew this would happen. It was the result of a previous experiment.
And maybe this experiment won’t work as I thought, and I will have to iterate again. Who knows?
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These learnings aren’t just for architects.
They’re universal truths in the digital age, applicable to anyone looking to make a meaningful impact online.
Be yourself, connect genuinely, and keep evolving.
This is how you build a powerful Brand.
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My tip: Craft a unique identity that captures the essence of your work.
Thinking your work should speak for itself? Take it up a notch with the Marketing – Branding Sprint. Discover how to build a brand that resonates with your ideal clients and stands out in a crowded market.
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Your online presence is more than just a portfolio.
It’s how you connect with others, share your vision, and build your career.
Being unique online isn’t just a tactic; it’s a reflection of who you are.
The architects who stand out are the ones who stay true to themselves.
They share their passions, their challenges, their mistakes, and their victories.
They create not just building designs, but stories and communities.
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So, take these tips and start crafting your online presence.
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Remember that every post, every comment, and every conversation is a brick in the structure of your online identity.
Build it thoughtfully, authentically, and watch as it opens doors to new opportunities and connections.
It takes time to build a memorable brand.
You’ve got the skills, the passion, and the vision.
Now, let’s get back to work and stand out.
Your customers are waiting for your stories.
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Whenever you’re ready, there are 2 ways I can help you with:
1. If you’re still looking for traction in your architecture business, subscribe to the Wisdom for the Modern Architect Newsletter. Every week you will get actionable ideas, mental models and resources to help you build a profitable business.
2. In case you want to level up your business, you can get Full Access to the Global Architect Roadmap, and unlock Challenge & Solutions with all the resources and tools, exclusively reserved for our paid members, by Upgrading your Membership.
See you around 
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