How to write content that matters to homeowners, real estate developers, and construction firms.
My articles struggled to resonate As an architect, I struggled to create content. I tried to connect with my audience by writing multiple articles, but
Category: Audience
Research Your Ideal Buyer Persona: Why and How They Buy?
Your content is here to support Marketing and Sales efforts. Those 2 departments collaborate to generate revenue.
Building the WRONG audience for your architecture firm
We learned in architecture school that our designs were very important.
But the most important aspect of an architecture business is who do you work for, not what you design.
This article is your guide to moving from being just design architect to growing your own profitable architecture business.
We’ll show you how to find the right clients – the ones who really value what you do and help your business grow.
You can’t grow an architecture firm with broke customers
Back when I was just starting out in architecture, I remember one of my first clients. I had carefully calculated the costs and told them the project would be 10.000€. They hesitated and then asked if I could do it for 5.000€. Eager to please and get the job, I agreed. What a mistake that was.
The project turned into a nightmare. The client, having stretched their budget, was overly involved and anxious about every detail. They questioned my decisions, constantly asked for changes, and the stress was palpable. It was a learning experience I wouldn’t forget.
90% of Your Audience Will Never Interact With You
I’d post my designs on social media, but nothing happened.
No likes. No comments. No customers.
It felt like I was all alone, shouting out into the space.
This silence, day after day, started making me feel really bad.
I got anxious and even a little depressed.
I felt lost and alone, like my work didn’t matter.
Not Standing Out Online
Lacking Unique Value: Without specific, unique value, you’re just background noise online.
