Marketing Plan

Elevate your architecture firm with our Marketing Plan Sprint. This ultimate course synthesizes key marketing strategies, from Social Media to Storytelling, into an actionable plan to expand your reach and grow your business on a global scale.


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Are you ready to break the bounds of your local market and take your architecture firm to a global audience?

Our Global Marketing Plan Sprint is here to guide you through.

Beginning with an engaging overview of foundational marketing principles, this Sprint takes you on a journey through the realms of Social Media, Email Marketing, Content Creation, Paid Advertising, Video Marketing, and the art of Storytelling.

Culminating in a capstone project where you’ll craft an ambitious marketing plan tailored for global success, this course is designed to transform your online presence, enhance client relationships, and significantly grow your architecture business.

With practical, step-by-step guidance, you’ll learn how to leverage these marketing strategies to create a cohesive, comprehensive plan that not only reaches but resonates with a global audience.

Say goodbye to the limitations of your local market – it’s time to think bigger.


🏆 How a Marketing Plan Will Help Your Architecture Firm:

Creating a robust Marketing Plan is non-negotiable for architecture firms aiming to not just survive but thrive in today’s fiercely competitive landscape.

Here’s why it’s absolutely crucial:

  • Get Noticed: The architecture world is crowded. Without a standout marketing plan, your firm blends into the background. This isn’t just about being seen; it’s about being remembered and chosen by clients who are looking for exactly what you offer.
  • Find the Right Clients: It’s not enough to just attract any clients; you need the right ones. Those who value your work and are willing to pay for your expertise. A good marketing plan makes sure you’re talking directly to these people. Ensure that you spend your time on projects that are profitable and fulfilling.
  • Spend Smart, Earn More: Every penny you put into marketing should work hard for your architecture firm. With a solid plan, your money goes into efforts that bring in more clients and projects, making sure you’re not just throwing money into the wind. This is about being smart with your resources and seeing those investments turn into real profits for your firm.


Without a robust marketing plan, architecture firms risk getting lost in the noise, wasting resources, and missing out on lucrative opportunities.

It’s a critical tool for directing your firm’s efforts efficiently and effectively towards achieving your business goals and ensuring your firm not only survives but flourishes in the global marketplace.


❌ Mistakes to avoid

Avoid these three big mistakes to keep your architecture firm on the path to success:

  • Ignoring Your Online Look: If you’re not showing up strong online, you’re invisible. Today, everyone looks online first. If your website is old, your social media quiet, or your work isn’t shown off online, you’re losing clients to others who are visible. It’s like having your studio in a busy street but keeping the shutters down.
  • Trying to Do Everything: Don’t try to catch every fish in the sea. If you’re not clear about what you’re amazing at, you’ll confuse people. Find what you do best and shout about it. Being a jack-of-all-trades architect but a master of none won’t get you the clients you really want.
  • Skipping the Plan: Jumping into marketing without a plan is like going on a road trip without a map. You might end up somewhere, but it’s probably not where you wanted to go. Your marketing needs a plan to tell you who you’re talking to, what to say, and where to say it. Without this, you’re just throwing stuff out there and hoping. That’s not just a waste of time; it’s a waste of money.


Keep it simple: be visible, be clear about what you’re great at, and make a plan. Do these, and you’ll avoid the big mistakes that could stop your firm from growing.


🎓 Key learning points of the Marketing Plan Sprint

Here are the three big lessons from the Marketing Plan Sprint that will shake things up:

  • Act Fast or Fall Behind: The world’s not waiting. If you’re not out there, showing off what makes your firm special online and using the latest ways to reach people, you’re losing ground. This Sprint is a loud wake-up call. You need to move fast, get your firm seen, and lead the pack. It’s not enough to just keep up; you’ve got to be the one others are trying to catch.
  • Be the Best at One Thing: Trying to do a little bit of everything? That’s a dead end. This Sprint will push you to figure out what your firm does better than anyone else and shout it from the rooftops. When you focus on your strong suit, you don’t just get noticed; you become the first choice. It’s simple: stand out by being outstanding at something specific.
  • Plans Are Nothing Without Action: Got a great plan? Great. But it’s worthless if you don’t actually do anything with it. The biggest lesson here is to stop just thinking and start doing. It’s time to turn those big ideas into real steps that get you results. Dreaming big is good, but making those dreams come true is what really counts.


This Marketing Plan Sprint is all about getting serious, getting noticed, and getting ahead.

By the end of this Sprint, you’ll know exactly how to write a solid Marketing Plan to grow your architecture business effectively.


💎 Skills you will develop with this Marketing Plan Sprint

Let’s cut to the chase. The Marketing Plan Sprint isn’t just about learning; it’s about transforming.

Here are the top 3 skills you’ll sharpen to a razor’s edge:

  1. Influence: By the end of this Sprint, you’ll wield the power of persuasion like a samurai wields his sword. You’ll learn to craft messages that don’t just reach people; they move mountains. This skill turns you from a speaker into an influencer, making clients not just listen, but act. It’s about having the magic touch that turns prospects into loyal customers.
  2. Strategy: Forget about playing checkers; you’re in the chess game now. This Sprint equips you to see ten moves ahead, crafting strategies that outsmart the competition and carve out your firm’s place in the market. You’ll learn to navigate the complex landscape of architecture marketing with the precision of a grandmaster, turning challenges into opportunities for growth.
  3. Execution: Ideas are cheap. Execution is gold. You’ll emerge from this Sprint as an unstoppable force of action. With a relentless focus on getting things done, you’ll turn your marketing plan from a document collecting dust into a dynamic blueprint for success. This is about being the one who does, not just dreams. It’s what separates the leaders from the followers.


This Sprint is not for those architects who content with mediocrity. It’s for the bold, the ambitious, and the hungry architecture firms who want to be pushed, challenged, and ultimately, transformed.

You’ll come out the other side not just with a plan, but with the prowess to make your firm’s ambitions a reality. Get ready to dominate.


💡 Business Ideas to monetize these Skills

With the skills you’ve got from the Marketing Plan Sprint, you’re ready to turn them into money-making moves.

Here are three straightforward ways to do it:

  • Start a Consulting Business: Dive into other architects’ businesses and show them what they’re missing. You’re there to spot opportunities they’ve overlooked and turn those into big wins. Think of yourself as a detective finding clues for success. Architects will pay well for your insights because you’re not just giving advice; you’re changing the game for them.
  • Offer Marketing Makeovers: Jump into architecture firms and give their marketing a total revamp. You’re not just making small changes; you’re transforming how they reach out to clients. Your goal is to make them stand out like a skyscraper in a village. You’ll make them so appealing that clients can’t help but notice. This service is gold, and other architecture firms will line up for your help.
  • Run Digital Mastery Workshops: Create workshops that turn architects into masters of the online world. Your workshops are more than just classes; they’re boot camps for building a strong online presence. Participants will leave with not just ideas but plans they can start on right away. You’re giving them the secret map to treasure in the digital world, and they’ll pay top dollar for it.


These ideas are about using what you know to help others shine while making good money for yourself.

Get ready to learn more about Marketing and cash in on your skills.


Join this Marketing Plan Sprint or watch your architecture firm become a relic of the past.

This is your wake-up call to dominate the market, not just survive it.

Miss out, and you’re choosing to let your competitors steal the spotlight and your potential clients.

Enroll in the Marketing Plan Sprint today and start crafting your success story.


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SKU MKT-PLA-001 Category Tag

Meet your Instructor

Aitor Arteta is an architect and and Entrepreneur. He founded Global Architect, the definitive Master in Business for Architecture.

Aitor Arteta is an Architect and an Entrepreneur. He founded Bamboo Arquitectura, Stoor Architecture Marketplace, and Global Architect – the definitive Master in Business for Architecture.

Who are these Sprints for

Sprints are specifically designed for architects who want to move beyond traditional roles and dive into entrepreneurship.

If you’re an architect aged 30-40, tech-savvy, and eager to learn but feel you’re missing the business know-how to take your career to the next level, these Sprints are for you.

They’re perfect for those who work hard and are looking for ways to earn more, be more satisfied in their careers, and want practical tools and insights to succeed in the business side of architecture.

Whether you’re just starting to think about your own business or looking to grow your existing one, Sprints will give you the knowledge and confidence to make it happen.

Be the first to know about upcoming cohorts  ↓

Additional information

Sprints are actionable, on-demand lessons, carefully designed to equip you with the skills you need to make more money and grow your architecture business.

Sprints will give you super powers for your architecture business. Learning and completing these sprints, you will acquire the habits and the high-income skills you need to stand-out from the rest of the traditional architects. By Global Architect MBA, the Definitive Master in Business for Architecture

Super Powers for your Architecture Firm

Dive deep into specifically curated topics that cut through the noise, giving you the exact insights and strategies you need. 

Sprints are Immediately actionable. Just actionable strategies and tactics to help you produce results today. By Global Architect MBA, the Definitive Master in Business for Architecture

Rapid Results

In just one week, transform your business without putting your life on hold. Sprints are designed for immediate impact, ensuring you see tangible progress quickly.

Solve your most pressing challenges in 5 hours or less.

The Definitive Master in Business for Architecture

Solve your doubts

You can ask any questions by replying to the course emails. Our support team is ready to give you the detailed answers you need to move forward.

We make sure you’re supported every step of the way, so you can get the most out of your Sprint experience.

Taught by Architects with skin in the game. These sprints are presented by architects who have done exactly what you're trying to do. By Global Architect MBA, the Definitive Master in Business for Architecture

1:1 Sessions Available

Need extra help to complete the challenge?

For deeper dives or more personalized guidance, you have the option to book a one-on-one session with an expert. This way, you can get tailored advice specific to your situation.

Sprints are affordable to grow your business. To make our sprints accessible to as many architects as possible. By Global Architect MBA, The Definitive Master in Business for Architecture.

Full Money-Back Guarantee

If you realize that these Sprints are not right for you at some point in the first week, you have nothing to worry about.

Reply to any of our emails and you’ll get all your money back, no trouble at all.

What other Architects have to say

It’s time for you to join them and reach your full potential

❔ Participants Usually Ask

Sprints are short, focused courses aimed at quickly teaching you important skills to help grow your architecture business.

They’re packed with useful tips and actions you can start using right away to make more money and improve your business. Instead of long, drawn-out classes, Sprints are made to fit into your busy life, giving you the knowledge and tools you need without taking up too much time. The idea is to help you see real changes in your work fast, using clear steps and guidance.

Sprints are specifically designed for architects who want to move beyond traditional roles and dive into entrepreneurship.

If you’re an architect aged 30-40, tech-savvy, and eager to learn but feel you’re missing the business know-how to take your career to the next level, these courses are for you.

They’re perfect for those who work hard and are looking for ways to earn more, be more satisfied in their careers, and want practical tools and insights to succeed in the business side of architecture.

Whether you’re just starting to think about your own business or looking to grow your existing one, Sprints will give you the knowledge and confidence to make it happen.

In a Sprint, you’ll learn specific, useful skills that can directly help grow your architecture business.

These include how to market yourself and your work better, manage your projects more efficiently, and understand the financial aspects of running a business. You’ll also learn about leadership, teamwork, and how to create a strong brand for your business. 

Each Sprint is designed with practicality in mind, so you’ll get clear examples and actionable steps to apply what you’ve learned immediately. 

By the end of a Sprint, you’ll have a set of tools and strategies you can use to make more money, attract more clients, and increase your overall satisfaction with your work.

For example, in the “Sales – Pricing” Sprint, you’ll learn how to set your prices the smart way, so you make more money for the great work you do.

Here’s what we’ll dive into:

  • Pricing Based on Value: Instead of charging by the hour, we’ll show you how to price your services based on the value you bring to your clients. This means you can earn more for your ideas and the unique designs you create.

  • Talking About Your Worth: We’ll teach you how to explain to your clients why your work is worth the price. You’ll learn to make strong points in your proposals and talks that show off the benefits of choosing you.

  • Negotiating Like a Pro: Learn how to talk about your prices confidently and handle any pushback from clients. We’ll give you tips on how to reach an agreement that pays you well while keeping your clients happy.

  • Flexible Pricing Plans: You’ll discover how to come up with pricing options that fit different projects and client budgets. This way, you can attract more clients while also finding chances to increase your earnings.

After this Sprint, you’ll be ready to set your prices in a way that reflects your value, communicate your worth effectively, and negotiate better deals. This is all about making sure you get paid well for your creativity and hard work.

You will find the detailed information on each Sprint’s description section.

Each Sprint is designed to be short and impactful, lasting just one week.

We’ve structured the courses to fit into your busy schedule, requiring about 3-4 hours of your time each week. This includes watching short, informative videos, completing practical exercises, and participating in discussions. The flexible nature of Sprints means you can access the materials and work on assignments at times that are most convenient for you, whether that’s early in the morning, during lunch breaks, or in the evenings.

This way, you can keep moving forward in your career without having to put your current projects on hold.

A single Sprint is priced at 199€.

The cost of each Sprint is set to offer great value for the investment, considering the specialized knowledge and actionable skills you gain. This fee includes full access to the course materials, video lessons, practical exercises, and a community of fellow participants for support and networking.

We’ve carefully priced Sprints to make them accessible to architects looking to expand their business acumen without breaking the bank, ensuring you receive high-quality education that can lead to real career growth and increased earnings.

Sprints are entirely online and can be accessed from anywhere in the world.

All you need is an internet connection. This flexibility allows you to learn and grow your skills no matter where you are, whether you’re at home, in the office, or on the go. We’ve designed Sprints to be convenient for busy professionals, so you can fit learning into your schedule in a way that works best for you, without the need to travel or adhere to a strict class schedule.

This global accessibility ensures that you can join a community of like-minded architects from different parts of the world, enhancing your learning experience with diverse perspectives.

During your Sprint, you’ll have dedicated email support to help you through any challenges or questions you might encounter. If something in the course material isn’t clear or you need advice on applying what you’ve learned to your own business, simply reply to any of the course emails. Our support team will get back to you with the guidance you need. It’s as simple as that.

Additionally, if you find yourself needing more in-depth assistance or want personalized advice, you have the option to book a 1:1 session with our experts. This way, you can get targeted help to tackle your specific issues and make the most of your learning experience.

With these support options, you’re fully covered. Whether it’s a quick question or a deeper challenge, we’re here to ensure you can move forward confidently and make real progress in your business.

Sprints aren’t just another course.

Sprints are uniquely crafted for ambitious architects like you, aiming to grow your business to new heights.

Here’s why they’re a game-changer compared to anything else out there:

  1. Laser-Focused Content: Dive deep into specifically curated topics that cut through the noise, giving you the exact insights and strategies you need. 
  2. Rapid Results: In just one week, transform your business without putting your life on hold. Sprints are designed for immediate impact, ensuring you see tangible progress quickly.
  3. Action-Oriented Learning: Every lesson is built around real-world application. You’ll move from learning to doing in no time, equipped with practical tools and exercises that directly benefit your business.
  4. Unmatched Support: With direct email access to our team, your questions and doubts don’t stand a chance. And if you need deeper insights, 1:1 sessions are just a booking away. You’re never alone on this journey.
  5. Unrivaled Flexibility: Learn on your terms, whenever and wherever suits you best. Our email-based format means you can progress at your own pace, making it the perfect fit for your busy lifestyle.
  6. A Community of Peers: Beyond individual support, you’ll join a community of like-minded professionals. Share, learn, and grow together, tapping into a network of potential collaborators, mentors, and friends.


Unleash your full potential, one Sprint at a time.

Many architects who’ve taken our Sprints see real, positive changes in their work and business.

They report feeling more confident in handling the business side of architecture, from marketing to managing projects and finances.

Here’s what success looks like after completing a Sprint:

  • Increased Earnings: Architects often find new ways to attract clients and projects, leading to higher income.
  • Better Projects: With new skills, they win more exciting and rewarding projects.
  • Greater Confidence: Knowing more about business and marketing makes them feel more in control and confident in their decisions.
  • Time Saved: They work more efficiently, saving time that can be spent on design or with family.

Our community is full of stories from architects who are now enjoying a more satisfying and profitable career because of what they learned in the Sprints.

Take a look out our Testimonials board.

We believe you’ll love our Sprints, but we get that sometimes things aren’t a perfect fit.

If you’re not happy with the Sprint in the first week, just let us know, and we’ll give you your money back, no trouble at all.

We want you to feel sure about choosing us, knowing you can change your mind. It’s all about helping you move forward with confidence, and if it’s not working for you, we’re here to make it right.

Yes, our Sprints are designed to be interactive, ensuring you can engage directly with the material and get personalized feedback. Here’s how:

  • Email Support: You can ask any questions by replying to the course emails. Our support team is ready to give you the detailed answers you need to move forward.
  • 1:1 Sessions Available: For deeper dives or more personalized guidance, you have the option to book a one-on-one session with an expert. This way, you can get tailored advice specific to your situation.


We make sure you’re supported every step of the way, so you can get the most out of your Sprint experience.

Your success is our goal, and we’re here to help you achieve it with interactive learning and real-time support.

No, you don’t need any special software or tools to join a Sprint.

All you need is access to the internet and an email account to receive the course materials and updates. We designed Sprints to be accessible to everyone, regardless of your technical setup or location.

However, depending on the specific Sprint you choose, we might recommend free or easily accessible tools that could enhance your learning experience or help apply what you’ve learned to your business. If any additional resources are suggested, we ensure they’re affordable and user-friendly, so you can focus on learning and applying new skills without worrying about technical barriers.

Sprints are designed to give you flexibility, allowing you to learn at your own pace.

While each Sprint is structured around a one-week timeframe, you receive the materials via email, so you can engage with them when it fits your schedule best.

This setup means if you’re extra busy one day, you can catch up when you have more time. The key is to progress through the materials within the two weeks to get the most out of the interactive elements, like email support and live Q&A sessions, which are scheduled at specific times.

We understand the demands of a busy professional life and aim to make learning as accessible and convenient as possible, without sacrificing the quality and interactivity of the experience.

No, there are no strict prerequisites or required levels of experience to enroll in a Sprint.

Our courses are designed to be beneficial for a wide range of professionals in the architecture field, whether you’re just starting to explore the business side of architecture or you’re an experienced architect looking to expand your skills.

We structure each Sprint to cover foundational concepts in a way that’s accessible to beginners while also providing deep, actionable insights that more experienced professionals will find valuable. The goal is to ensure that everyone, regardless of their starting point, can learn and apply new strategies to grow their business and enhance their career.

Before starting a Sprint, we’ll provide you with a brief overview of the content and any helpful background information to ensure you’re prepared and can get the most out of the course.

Yes, upon successfully completing a Sprint, you will receive a certificate of completion.

This certificate serves as recognition of the new skills and knowledge you’ve acquired, demonstrating your commitment to professional development and business growth in the field of architecture.

Having this certificate can be a valuable addition to your professional portfolio, showcasing your initiative to learn and adapt to new challenges. It’s a tangible way to highlight your dedication to continuous improvement and can be shared with clients, colleagues, and on your professional social media profiles, like LinkedIn, to enhance your credibility and professional image.

Sprints are designed with a strong focus on practical application, ensuring that the skills and knowledge you gain can be directly applied to your architecture business.

Here’s how we ensure real-world applicability:

  1. Actionable Steps: Each module within a Sprint includes clear, actionable steps that guide you on how to implement the concepts in your daily work. This approach helps translate abstract ideas into concrete actions.
  2. Real-World Examples: We use case studies and examples from the architecture industry to illustrate how the principles can be applied in real-life scenarios, making it easier for you to see the relevance and potential impact on your own work.
  3. Practical Exercises: To reinforce learning, Sprints include exercises that simulate real business challenges. Completing these exercises allows you to practice your new skills in a controlled environment before applying them in your business.
  4. Feedback and Support: Through email support and optional 1:1 sessions, you get personalized feedback on your progress and answers to your specific questions, ensuring you understand how to apply what you’ve learned effectively.


By focusing on these practical elements, Sprints ensure that the knowledge you gain isn’t just theoretical but is immediately useful in enhancing your business practices, improving your efficiency, and increasing your marketability and profitability.

Yes, by participating in a Sprint, you gain access to a community of like-minded professionals who are also working to grow their architecture businesses.

This community is a valuable resource for networking, sharing experiences, and getting feedback from peers who understand the challenges and opportunities within the architecture industry.

Here’s what the community offers:

  • Peer Support: Exchange ideas, ask questions, and share your successes and challenges with a group of supportive peers who are on the same journey as you.
  • Networking Opportunities: Connect with other architects who might provide referrals, collaborate on projects, or offer insights into new market trends and business opportunities.
  • Continuous Learning: Learn from the experiences of others in the community, gaining insights that can help you avoid common pitfalls and adopt best practices more quickly.


Being part of this community extends the value of the Sprints beyond the individual courses, providing you with ongoing support and connections that can help you continue to grow professionally and expand your business long after a Sprint has ended.

New Sprints are released regularly to ensure that our offerings stay relevant to the evolving needs of architects and the architecture industry.

We typically introduce new Sprints every quarter, covering a wide range of topics from business strategies, marketing, project management, to emerging trends in architecture and design.

To stay informed about new Sprints and updates to our existing courses, you can:

  • Subscribe to Our Newsletter: Receive the latest information about upcoming Sprints, special offers, and insights directly to your email  👉
  • Follow Us on Social Media: We share updates, tips, and engage with our community on LinkedIn.


By keeping in touch through these channels, you’ll be among the first to know about new learning opportunities that can help you continue to grow your business and enhance your professional skills.

Yes, we proudly showcase success stories and testimonials from architects who have completed our Sprints and experienced significant benefits in their professional lives.

These stories provide insight into how the skills and knowledge gained from our Sprints can be applied to achieve real-world success.

Here’s how you can find these testimonials:

  • On Our Website: We have a dedicated section for success stories where you can read about the achievements of past participants, including how they’ve applied what they learned to grow their business, land new clients, and increase their earnings.
  • Social Media: Follow us on social media to see regular updates featuring participant testimonials, video interviews, and case studies highlighting the positive impact of our Sprints.
  • Newsletter: Subscribers to our newsletter receive exclusive stories from our community, offering deeper insights into how others have navigated their professional challenges and turned learning into action.


These testimonials are a great way to see the potential outcomes of joining a Sprint and to hear directly from peers about their experiences and the value they’ve found in the program.

After completing a Sprint, you’ll continue to have access to a range of support and resources to help you implement what you’ve learned and keep growing.

Here’s what’s available to you:

  1. Continued Email Support: Even after the Sprint ends, you can still reach out via email with any further questions or for advice as you apply your new skills to your business.
  2. Access to Course Materials: You’ll retain access to all the course materials, including videos, templates, and guides, so you can revisit the content anytime you need a refresher.
  3. Community Engagement: Stay connected with the Sprint community. It’s a valuable space for ongoing support, sharing successes, and learning from the experiences of your peers.
  4. Exclusive Offers on Future Sprints: Graduates often receive special offers and early access to upcoming Sprints, ensuring you have the opportunity to continue your learning journey at a pace that suits you.
  5. Updates and Resources: We regularly share updates, new tools, and resources with our past participants to help you stay current with the latest trends and best practices in the architecture industry.


This comprehensive follow-up support ensures that the momentum you build during a Sprint carries forward, helping you continuously improve and succeed in your architecture business.

🎟 Get Early Bird Seats for Sprints

Every week we offer 20 Early Bird Seats for each Sprint.

Our Newsletter+ subscribers get a 48-hour head start, to get first dibs at grabbing those seats at a discounted price.

Subscribe to Newsletter+ to get your Early Bird tickets.

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