Debora Mesa, Answer The Public and Market Research in Practice

Table of Contents

Wisdom for the Modern Architect

by Global Architect

The Newsletter+ for business-oriented architects who want to go further.

Carefully and personally curated by Aitor Arteta.

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🕑 5 Minute Read


Welcome to a new episode of the Wisdom for the Modern Architect series, where I share a dose of useful resources with you so you can build a profitable architecture business.

Let’s get started.

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📍 Message of the week

We are not just architects. We’re also business owners who pay the bills.

Attract customers who truly value your work and help you grow your business.

Be real, be clear and solve your clients’ problems.

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Speaking about problems…

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❌ Mistake of the week

You can’t grow a business with broke customers.

Previously we talked about the customer who asked if I could work for him for 5.000€, instead of 10.000€.

That was a terrible mistake.

Everything went wrong:

  • High emotions mean a stressed client
  • A stressed client often starts micro-managing
  • Micro-managing leads to worse results

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We learned in architecture school that our designs were very important.

But the most important aspect of an architecture business is who do you work for, not what you design.

This article is your guide to moving from being just design architect to growing your own profitable architecture business.

We’ll show you how to find the right clients – the ones who really value what you do and help your business grow.

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This is the Painful Mistake I did:

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We all make mistakes, it’s part of the learning process.

And if there is anyone who has also discovered it, it is this one.

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🦸‍♂️ Influencer of the week

Influencers are natural people, like you and me, who make an extraordinary job, and have the ability to inspire and lead with example.

In this episode:

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Debora is a European Licensed Architect, principal of Ensamble Studio and co-founder of WoHo.

She learned the profession by combining design with hands-on experiences in quarries, factories and construction sites, where she arrived to translate innovative ideas into built reality, alongside her partners Antón García-Abril and Javier Cuesta.

Mesa has been key to the expansion of the firm in the United States and the implementation of an interdisciplinary approach to architecture.

She is committed to sharing ideas and cultivating synergies between professional and academic worlds through teaching, lecturing and researching.

You’d better follow her.

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Here are some ways that will help you fix or avoid this mistake.

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🛠️ Tool of the week

Digital tools that will make you a more productive architect, producing more using less effort.

The tool I reviewed this week:

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Staying ahead of trends and understanding client needs is crucial for architects

AnswerThePublic offers architects a window into the public’s most searched questions and topics related to architecture.

This insight is invaluable for architects aiming to align their content and services with current market demands and client interests.

Try it, use it, and let me know what you think.

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📘 Book of the week

Reading books is like sucking other minds that have already been in your place.

Why should you reinvent the wheel when someone else is showing you the way?

The book I recommend you to read:

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“Market Research in Practice” by Matthew Harrison is a must-read for architects looking to transition into entrepreneurial roles.

This book offers valuable insights into understanding market trends, client needs, and competitive landscapes.

Apply these principles to make informed decisions, tailor your services more effectively, and identify new market opportunities.

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🎧 Song of the week

️Let’s energize your day with a little bit of music.

The song of the week is:

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Trinix is a band consisting of French producers, formed by Josh Chergui and Lois Serre in 2012.

From childhood they became passionate about music and have practised different instruments such as the piano, the drums and the guitar.

Very quickly and quite naturally, they started creating their own music.

They’re top songs are amazing, explore them.

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💥 Offer of the week

A group of architects who work with us have increased their income by +25%.

Last year they earned €240,000.

This year they will earn almost €300,000.

That’s €60,000 more that they had no idea they could earn.

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There are many things you have to work on: building your audience, creating content, distributing it on social networks, sending emails, defining your sales cycle and closing more customers…..

It can take you more than a year to get them up and running.

We can accelerate that process, working together.

With our Consulting Program, you can get those same results.

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These are 1:1 sessions, so places are limited.

January is full.

There are only 6 spots for February, and our Newsletter+ subscribers have preference.

📅 Get your seat for Customised consulting here

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❓ Quick Question

Let’s use this space for something different.

Instead of me asking you something, let’s use this opportunity to ask me something.

What would like to know about me or Global Architect?

If there is a question you are afraid to ask in public, this is your moment.

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Reply to this email and I’ll answer your question.

Don’t be shy. Go ahead and shoot.

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That’s all for this week.

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🔄 Resume of the week

This week we have learned:

  • the painful mistake that is building the wrong audience
  • the truth about growing a business with broke customers
  • how to research the market to focus on the right audience
  • tools and resources so you can do better
  • how to take care of your health while doing your research

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I hope you had a productive week, gained new connections and sold a lot.

And if not, don’t worry, you are learning, one step at a time.

Next week you will do better.

Enjoy the weekend and I’ll see you next week.

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It’s time to get serious with your ideas.

Upgrade to Pro Membership and give your business a boost.

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⏪ Previously

If you missed any of the previous episodes, don’t trip over the same stone twice.

Here they are:

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