How architects attract new customers


Table of Contents

How architects attract new customers, create lasting relationships, and build a thriving practice.

97% of the architects don’t have a marketing plan.

A common challenge that architects face when it comes to attracting new customers.

You're an incredibly talented architect with a keen eye for design and a passion for creating remarkable spaces.

But here's the catch – you struggle to showcase your skills and win over potential clients.

So, what's the main problem here?

The primary hurdle architects often encounter is their limited marketing and sales skills.

You see, architecture schools focus predominantly on nurturing your design prowess and technical knowledge.

But they often leave you unequipped with the necessary tools to effectively market your services and seal the deal with clients.

It's like trying to build a magnificent structure without the right blueprint.

A lot of theory. Little to do with reality.


No plan survives contact with reality.


Architects need to understand that attracting new customers goes beyond having exceptional design abilities.

It requires the ability to :

  • Communicate your value proposition,
  • Establish trust, and
  • Transmit a unique approach to customers.


Without a solid marketing and sales foundation, it becomes extremely challenging to differentiate yourself from the competition and convince potential clients that you’re the architect they need.

To overcome this obstacle, architects must invest in acquiring marketing and sales skills.

It’s time to think like an entrepreneur and learn how to promote your architectural services effectively.

This might involve understanding your target audience, crafting compelling messages that resonate with them, and utilizing various marketing channels to reach out to potential clients.

Think of it as creating a captivating story around your architectural expertise.

  1. Showcasing your past projects, sharing success stories, and emphasizing the value you bring to clients can make a world of difference.
  2. Developing your networking skills and building relationships with other professionals in the industry can open doors to new opportunities and referrals.
  3. Attracting new customers is not just about your talent as an architect.


It’s about positioning yourself as a trusted advisor, problem solver, and creative visionary.

By honing your marketing and sales skills, you can confidently present your unique offerings, highlight the benefits you provide, and win over clients who appreciate your expertise.

Break free from the limitations of traditional architecture.

Embrace the art of marketing and sales.

Like an entrepreneur.

Combine your outstanding design skills with persuasive communication, and watch as the doors of opportunity swing wide open.

It’s time to attract new customers, create lasting relationships, and build a thriving architectural practice.


Whenever you're ready, there are 2 ways I can help you with:


1. If you're still looking for traction in your architecture business, subscribe to the Wisdom for the Modern Architect Newsletter. Every week you will get actionable ideas, mental models and resources to help you build a profitable business.

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