Untold Truths About Being an Architect
by Global Architect
A newsletter for business-oriented architects to feed their curious minds.
Carefully curated by Aitor Arteta.
🕑 3 Minute Read
Welcome to a new episode of the Untold Truths About Being an Architect series, where you’ll learn things that they don’t teach you in architecture schools. .
I hope you had a great week.
Mine was quite busy.
I created a few articles on Mental Health and Marketing.
Also started with 2 long-form guides on Email Marketing and Market Research, coming soon.
And several posts for LinkedIn that have been blowing up.
These are useful resources that will help you grow your architecture business.
And most importantly, I closed new clients for January, hell yes 💪.
And I’m guessing this week will be pretty much the same.
I’m kind of a workaholic. I really enjoy doing what I do.
And even though these days it feels like the world is going to stop, I won’t.
These are the moments that separate the normal, traditional architects from those
who want to win.
The latter will use these days to reflect and prepare for the start of next year. I will do the same.
Fortunately, I also have some social events, business lunches, dinners with friends and family.
So I will also have some fun 🙂
Anyway, I wish you a great and productive week.
And may you take advantage of these special days to think about your next moves.
I really hope so.
About this week’s lesson, I’ll start with the business that is exploding.
💎 Business of the week
Architecture is big business, and it’s on track to becoming even bigger in the coming years.
A lot of companies are emerging to make life easier for AEC professionals by improving job site safety, streamlining project communication, opening up job access, and more.
Keep an eye on the companies that will disrupt the industry.
This most valuable business of the week is:
CoveTool lets architects and designers assess a building’s impact on sustainability.
It provides continuous end-to-end support through automated performance analysis to assist in decision-making.
The goal is to find the least costly, yet most sustainable design.
Most recently, the company launched new features to streamline building models and create design prototypes more quickly.
I hope you learn something useful from them.
Now, let’s get down to business.
Today I’ll show you that building a successful architecture firm is not as easy as it’s made out to be, and some of the untold truths that surround our industry.
🤫 Truth of the week
During my years as an architect, I faced my fair share of mental health challenges.
The combination of long hours, financial struggles, and the pressure to meet project demands took a toll on my well-being.
I often felt overwhelmed and stressed, and it impacted not only my work but also my personal life.
The combination of these factors took a toll on my mental health.
Stress became a constant companion, impacting not only my professional performance but also my overall well-being.
I felt exhausted, anxious, and at times, disillusioned with my work.
My relationships with family and friends suffered as I struggled to find time for them amidst the demanding work schedule.
It was a difficult time.
This is what they don’t teach you in architecture school:
Related to this truth, there are some insightful posts that you might find interesting.
📝 Posts of the week
Top-notch architects are always learning.
These publications give you direct access to my experiences, where I share my views.
Much like having a mentor to guide you through today’s complex challenges.
The best posts of the week are:
- I made a big change a while back
- How to build the RIGHT audience online.
- Architect, you know that working hard is not enough.
- For five years, I worked hard, creating lots of content.
- Your customers are not just looking for your architectural expertise.
Use these posts to find new relationships, engage with other people and learn new things.
❤️ Healthy of the week
Your health is the most important thing you need to take care of.
Above anything else. Including your architectural career. It’s not worth it.
Here is the highlight of the week:
But they also know that all of these things are perfectly normal.
Just because you sometimes struggle with self-doubt, bad habits or you don’t have a perfect morning routine doesn’t make you any less successful architect.
It makes you a human being.
Now that you know that growing your architecture business is hard, I’ve got something for you.
💥 Offer of the week
A group of Architects that work with us have increased +25% their revenue.
Their revenue last year was 240.000€.
This year they will make nearly 300.000€.
That’s 60.000€ more that they had no idea they could make.
There are many things you have to work on: building your audience, creating content, distributing it on social media, sending emails, defining your sales cycle and closing more clients….
It may take you more than a year to get them up and running.
We can accelerate that process, working together.
With our Consulting Program, you can get those same results.
These are 1:1 sessions, so places are limited.
January is full.
There are only 6 spots for February, and our subscribers have preference.
Are you already getting a taste of what we offer through our free Newsletter?
Don’t miss what’s coming next.
🔐 Coming Soon on Newsletter+
This Saturday we will talk about the best of the week:
- 🦸♂️ Influencer: Mike LaValle*
- 🛠 Tool: BetterHelp*
- 📘 Book: Burnout: The Secret to Unlocking the Stress Cycle*
- 😓**** Painful Mistake: I ignored my health and well-being
*You’ll be able to access the detailed reports in Notion.
This content is exclusive to our Newsletter+ subscribers.
Upgrade to Newsletter+ and get it into your inbox this Saturday.
Hope to see you there.
If you missed any of the previous episodes, don’t trip over the same stone twice.
Here they are:
- You can’t grow a business with broke customers
- 90% of your audience will never interact with you
- Bryon McCartney, Behance and Building a StoryBrand
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