Nikita Morell, Canva and This is Marketing

Table of Contents

Wisdom for the Modern Architect

by Global Architect

A newsletter for business-oriented architects to feed their curious minds.

Carefully curated by Aitor Arteta.


🕑 4 Minute Read

Welcome to a new episode of the Wisdom for the Modern Architect series, where I share a dose of ideas, research conclusions, principles, models, books, podcasts, tools, and other random stuff with you, personally curated by myself.

Let’s get started.


📰 Story of the week

I no longer design architectural plans.

I used to be a regular architect, drawing plans and making buildings come alive.

I did this for a long time, over 10 years, and I loved it.

But a few years back, something changed.


I realized the world was moving super fast because of computers and the internet.

Even in the world of building stuff, things were changing.

I noticed that architects needed to do more than just draw.

People were looking for architects on the internet.

Young architects wanted to learn new things and be part of this digital world.


So, I decided to try something new.

I became a content creator.


This is how I did it:


🦸‍♂️ Influencer of the week

Influencers are natural people, like you and me, who make an extraordinary job, and have the ability to inspire and lead with example.

In this episode:


You’re hungry to get more (and better) work, right?

If you want to stand out from your competition & get the recognition you deserve, you need a marketing strategy.

That’s where Nikita come in.

She’s curious, creative, and genuinely wants to see architects grow their businesses.

Let her take care of your writing & marketing strategy.

So you can keep designing & doing what you do best.

Follow her to learn about Copywriting, Branding and Marketing.


🛠️ Tool of the week

Digital tools that will make you a more productive architect, producing more using less effort.

The tool I reviewed this week:


As architects, we're experts at designing spaces.

But when it comes to our own branding, it's a different ball game.

That's when I discovered Canva.

Canva not only simplifies design but also provides templates and guidance for branding.

Try it, use it, and let me know what you think.


📘 Book of the week

Reading books is like sucking other minds that have already been in your place.

Why should you reinvent the wheel when someone else is showing you the way?


The book I recommend you to read:


Seth Godin, a marketing expert, shares his valuable marketing advice in a straightforward book.

"This is Marketing" is a great book for architects.

Whether you have a small architectural practice, or work for a larger firm.

But especially if you are an architect who is starting out.

Indispensable if you want to build a successful architecture business.


📝 Posts of the week

Top-notch architects are always learning.

These publications give you direct access to my experiences, where I share my views.

Much like having a mentor to guide you through today's complex challenges.


The best posts of the week are:


Use these posts to find new relationships, engage with other people and learn new things.


♟️ Quote of the week

Quotes make you reflect and think.

The quote of the week was:


What was you first thought when you read it?


❤️ Health message of the week

Your health is the most important thing you need to take care of.

Above anything else. Including your architectural career. It's not worth it.

Here is the highlight of the week:


You'll be forever regretful.

All of the money in the world won't save a crushed mind.

You don't need to the greatest architect to be wealthy.

Even if you do, you'll likely end up emotionally drained.

Like some of our beloved burnout colleagues.


💎 Business of the week


This most valuable business of the week is:


UpCodes is a construction and building code computing startup.

Specifically, they provide software that helps the Architecture, Engineering and Construction (AEC) industry develop code-compliant buildings.

In addition to a searchable database containing building code information, the company also provides a tool they call UpCodes AI.

This tool scans 3D models developed with building information modeling (BIM) data and notifies the architects about potential code violations.


💥 Offer of the week

We offer monthly coaching sessions for architects who want to build a successful and profitable business.


There are many things you have to work on: building your audience, creating content, distributing it on social media, sending emails, defining your sales cycle and closing more clients….

It may take you more than a year to get them up and running.

We can accelerate that process, working together.


These are 1:1 sessions, so places are limited.

There are only 2 spots for October, and subscribers have preference.

📅 Get your seat for October consulting here


❓ Quick question

If I devoted the next newsletter to your biggest challenge, what would it be?

Reply to this email and let me know.


🔐 Membership

For those who enjoyed this content, this is just the tip of the iceberg.

There's more value inside the Global Architect Membership, an exclusive area where you will have full access to all the content, including the Notion databases, challenges and resources to apply into your business.

Reading free stuff is ok. But putting this concepts into practice, growing your business, making money is even greater.

That's what we do inside.

I'll let you discover it.


♻️ Ps

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