Evelyn Lee, Blue Ocean Strategy & Miro

Table of Contents

Wisdom for the Modern Architect

by Global Architect

A newsletter for business-oriented architects to feed their curious minds.

Carefully curated by Aitor Arteta.


🕑 5 Minute Read

Welcome to a new episode of the Wisdom for the Modern Architect series, where I share a dose of ideas, research conclusions, principles, models, books, podcasts, tools, and other random stuff with you, personally curated by myself.

Let’s get started.


📰 Story of the week

I’ve always had this crazy obsession with learning.

Even back in the day when I spent hours on end playing video games, I always made sure to carve out some time for learning.

Yeah, it might have taken a toll on my schoolwork and job performance.

But deep down, I knew that all that knowledge-gaining would eventually pay off.


At first, I thought my thirst for learning was just another case of shiny object syndrome.

That “dangerous” thing that successful folks always warn against.

But, if my bursts of obsession were truly shiny object syndrome, I wouldn’t be where I am today.

My journey has taken me to places I never could have imagined before.


As long as you’re out there building and learning in the real world, in front of real people, anything is possible.

This is how I did it:


🦸‍♂️ Influencer of the week

Influencers are natural people, like you and me, who make an extraordinary job, and have the ability to inspire and lead with example.

In this episode:


She’s the Founder at Practice of Architecture, Co-Host at Practice Disrupted & LinkedIn Creator Accelerator Alumni.

Every week I get notifications from LinkedIn about Evelyn and usually read them carefully. She talks about mental health, leadership, stakeholder engagement… I really like her content and find it very interesting for other architects.


📘 Book of the week

Reading books is like sucking other minds that have already been in your place.

Why should you reinvent the wheel when someone else is showing you the way?

The book I recommend you to read:


The Blue Ocean Strategy isn't just about theoretical concepts. It provides you with practical tools and actionable steps to turn your architectural knowledge into tangible results = money 💸.

You'll discover how to implement these strategies in your daily work, win projects that align with your values, and build a reputation that sets you apart from the ordinary architects.

Indispensable if you want to build a successful architecture business.


🛠️ Tool of the week

Digital tools that will make you a more productive architect, producing more using less effort.

The tool I reviewed this week:


Miro is a collaborative online whiteboarding platform that offers a wide range of features to help architects work together visually.

Try it, use it, and let me know what you think.


📝 Posts of the week

Your weekly dose of ideas, pieces of research, principles, models, books, podcasts, tools, and other random stuff personally curated by Aitor.


Use these posts to find new relationships, engage with other people and learn new things.


🆚 Versus of the week

Learn why successful architects differ from the rest of the ordinary architects.

The vs battle of this week was related to:


Understand the main differences between Traditional vs Global Architects.

It might help you make the right decisions.


♟️ Quotes of the week

Quotes make you reflect and think.

The quote of the week was:


What was you first thought when you read it?


❤️ Health message of the week

Your health is the most important thing you need to take care of.

Above anything else. Including your architectural career. It's not worth it.

Here is the highlight of the week:

  • Let's dive into the nitty-gritty of mental health


I’ve been there.


💎 Business of the week

This most valuable business of the week is:


A leading web-based collaboration tool that allows architects, engineers, and construction professionals.

It's like Autodesk's Docs CDE but in Google Drive style, easy to use, and much more affordable.


🗳️ Survey of the week


❓ Quick question

If I devoted the next newsletter to your biggest challenge, what would it be?

Reply and let me know.


🔐 Membership

For those who enjoyed this content, this is just the tip of the iceberg.

There's more value inside the Global Architect Membership, an exclusive area where you will have full access to all the content, including the Notion databases, challenges and resources to apply into your business.

Reading free stuff is ok. But putting this concepts into practice, growing your business, making money is even greater.

That's what we do inside.

I'll let you discover it.


♻️ Ps

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