Wisdom for the Modern Architect
by Global Architect
A newsletter for business-oriented architects to feed their curious minds.
Carefully curated by Aitor Arteta.
🕑 5 Minute Read
Welcome to a new episode of the Wisdom for the Modern Architect series, where I share a dose of ideas, research conclusions, principles, models, books, podcasts, tools, and other random stuff with you, personally curated by myself.
Let’s get started.
📰 Story of the week
Let me tell you about my journey.
A story of starting small and how those little steps can lead to something big.
Right after finishing architecture school, all excited and dreaming big,
I was prepared to take on the world of designs and buildings.
My success story didn't happen the normal way.
My journey wasn't a direct path to fame with great projects right from the start.
It was a puzzle coming together, piece by piece.
Starting small and taking things one step at a time.
This is how I did it:
🦸♂️ Influencer of the week
Influencers are natural people, like you and me, who make an extraordinary job, and have the ability to inspire and lead with example.
In this episode:
Eric has created the most popular architecture channel on YouTube creating videos about architecture, designing simple modern homes + sharing every step of the design process with his 1M+ followers.
He’s also the author of 2 of the best books I’ve read about architecture and entrepreneurship.
Worth the follow.
🛠️ Tool of the week
Digital tools that will make you a more productive architect, producing more using less effort.
The tool I reviewed this week was:
If your are not using email marketing on your marketing strategy you're missing out on some serious opportunities.
Built on top of ActiveCampaign, Wild Mail is an all-in-1 email marketing & automation software.
It will help you build an authentic relationship with your audience.
(This email campaign was sent with WildMail, by the way.)
📘 Book of the week
Reading books is like sucking other minds that have already been in your place.
Why should you reinvent the wheel when someone else is showing you the way?
The book I recommend you to read:
- Architecture + Entrepreneurship Vol 1 A Field Guide to Building, Branding, and Marketing Your Startup Design Business
If you're an aspiring architect ready to dive into the entrepreneurial world, this book is your guide to success.
It's not your typical business manual.
It's chatting with a pro who's been through it all.
No old-school theories here.
Just fresh, contemporary advice from someone who's walked the talk.
I wish I read this book before starting my own architecture business.
📝 Posts of the week
Top-notch architects are always learning.
These publications give you direct access to my experiences, where I share my views.
Much like having a mentor to guide you through today's complex world.
The best posts of the week are:
- Why do so many architects seem to hate architecture?
- Most architects don't have a talent problem.
- It's insane that architecture schools & general education don't teach
Use these posts to find new relationships, engage with other people and learn new things.
♟️ Quote of the week
Quotes make you reflect and think.
The quote of the week was:
It's easy to educate but it ain't easy to entertain.
Entertain while educating.
What was you first thought when you read it?
❤️ Health message of the week
Your health is the most important thing you need to take care of.
Above anything else. Including your architectural career. It's not worth it.
Here is the highlight of the week:
Now we realise that luxury was those little things that we didn't know how to value when we had them.
And now that they are gone, we miss them so much…
💎 Business of the week
This most valuable business of the week is:
Great marketing is science, not opinions.
Ariyh gives you 3min practical summaries of the latest scientific research that you can use to grow your business.
Join 15,000+ people that get one every Tuesday.
❓ Quick question
As you might know (or not yet), the Global Architect MBA is composed by more than 50 challenges.
Easy to apply exercises that will show you how to grow your architecture business.
I am working on them to make them more accesible to our subscribers.
I am thinking about launching a new challenge every week.
What would you say it’s your main problem on your architecture firm?
What would you like to learn first?
Reply to this email and let me know.
For those who enjoyed this content, this is just the tip of the iceberg.
There's more value inside the Global Architect Membership, an exclusive area where you will have full access to all the content, including the Notion databases, challenges and resources to apply into your business.
Reading free stuff is ok. But putting this concepts into practice, growing your business, making money is even greater.
That's what we do inside.
I'll let you discover it.
Forward this email to someone you respect today.