Author: Aitor Arteta

The Definitive Master in Business for Architecture

I Ignored My Mental Well-Being

When I started my career in architecture, I was all about the designs, the deadlines, and the day-to-day challenges.
I was a hard working hustler.
And I never thought much about mental health.
But over time, I realized this oversight came with a big cost.

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We need to prioritise architect's mental health

We Need to Prioritise Architects Mental Health

During my years as an architect, I faced my fair share of mental health challenges.
I often felt overwhelmed and stressed, and it impacted not only my work but also my personal life.
I felt exhausted, anxious, and at times, disillusioned with my work.
My relationships with family and friends suffered as I struggled to find time for them amidst the demanding work schedule.

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The most important aspect of an architecture business is who you work for, not what you design, so don't build the WRONG audience.

Building the WRONG audience for your architecture firm

We learned in architecture school that our designs were very important.
But the most important aspect of an architecture business is who do you work for, not what you design.
This article is your guide to moving from being just design architect to growing your own profitable architecture business.
We’ll show you how to find the right clients – the ones who really value what you do and help your business grow.

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You can’t grow an architecture firm with broke customers

Back when I was just starting out in architecture, I remember one of my first clients. I had carefully calculated the costs and told them the project would be 10.000€. They hesitated and then asked if I could do it for 5.000€. Eager to please and get the job, I agreed. What a mistake that was.
The project turned into a nightmare. The client, having stretched their budget, was overly involved and anxious about every detail. They questioned my decisions, constantly asked for changes, and the stress was palpable. It was a learning experience I wouldn’t forget.

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The Definitive Master in Business for Architecture

90% of Your Audience Will Never Interact With You

I’d post my designs on social media, but nothing happened.
No likes. No comments. No customers.
It felt like I was all alone, shouting out into the space.
This silence, day after day, started making me feel really bad.
I got anxious and even a little depressed.
I felt lost and alone, like my work didn’t matter.

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